Lonzo Ball deleted all references to both Big Baller Brand and his father, Big Baller CEO LaVar Ball, from his social media over the weekend and posted a cryptic Instagram photo that looks a lot like a Nike ad.

The move comes after a tell-all report by ESPN that alleged $1.5 million in funds had gone missing from Big Baller Brand, fueling speculation that the Los Angeles Laker would be signing an endorsement deal with the Swoosh.

Ball famously passed up the chance to sign with a major sportswear brand after being drafted second in the 2017 NBA draft. Instead, the UCLA alum opted to play in sneakers made by his father’s company.

The ESPN report documents allegations that Big Baller Brand co-founder Alan Foster had misappropriated $1.5 million belonging to Lonzo Ball. A day after the news broke, Lonzo Ball purged his social media and posted the photo below, captioning it, “Moving on to bigger and better #MyOwnMan.”

The text overlaid on the image is similar in style to recent Nike ads, leading many to believe Ball might be about to sign with the Swoosh.

A number of NBA players liked and commented on the post to show their support. Lonzo's younger brother LaMelo Ball also commented, writing, “love u brotha thanks for getting us out my G.”

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.