What type of clothing will people want to wear in 2054? That’s the lofty question Virgil Abloh contended with for Louis Vuitton’s new tech-focussed line, Louis Vuitton 2054.
Assuming Earth doesn’t succumb to global warming or geopolitical nuclear annihilation, 2054 will be the year Louis Vuitton celebrates its 200th anniversary. By then, it’s a surefire bet that lifestyle demands will have shifted, the urban milieu drastically different from its current manifestation. For some people, such a thought inspires trepidation — all deadpan automatons and even bleaker governments — but for Abloh, it sparked his imagination into dreaming up some dope activewear. If the end of days truly is approaching, dystopia never looked so cool.
The collection includes 14 pieces of water-repellent apparel (a highlight being Monogram parachute pants) and a range of accessories that sees Abloh push modular design to the extreme. There are safety goggle-inspired sunglasses with removable lenses, a holdall that doubles up as a sleeping bag, and a bucket hat that can be packed into itself. The Chicagoan’s “accessomorphosis” design methodology (accessories that can be turned into garments) is also evident in items such as the wearable harness bag.
Pieces range from around $800 to $5,000. The collection pre-launches November 15 Louis Vuitton.
- Director: Robin Thomson
- Producer: Sabrina Hubert
- Model: Yosuke Kaneshiro
- Hair & Make-Up: Annika Jeck
- Drone Operator: Johan Kropp
- Production Assistant: Sam Walker
- Driver: Nefeli Zevgoli
- Music: Extreme Music
- Styling: Alex McFadyen