Yesterday Louis Vuitton presented their 2017 Cruise collection in Rio de Janeiro, Brazil at the beautiful Niteroi Contemporary Art Museum. Set against the Atlantic Ocean and designed by architect Oscar Niemeyer, the winding walkway of the futuristic, utopia-like location made for a catwalk that was just as stunning as the clothes.
Of the setting and collection, Nicolas Ghesquière says: “I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment.”
With a celebrity-studded crowd featuring the likes of Jaden Smith, Chiara Ferragni and Alessandra Ambrosio, Louis Vuitton presented a grand prix-themed offering with colorful, Rio-inspired looks. Bright accessories and race car inspired handbags met with ghetto-blaster trunks, streamlined parkas and neoprene sneakers, resulting in an overall breathtaking collection that captures the dynamic feeling of Brazil.
Further paying tribute to Rio, the collection also features a print from Brazilian artist Aldemir Martins' “Rhoda Collection," recast on Louis Vuitton's classic pieces. Look for this collection to arrive late this year.