Luxury houses may produce extraordinarily expensive clothing, but the vast majority of their income comes from accessories. Louis Vuitton's bags, scarves, belts, fragrances, sunglasses and the like aren't cheap (by most peoples' standards, anyway), but they're cost-effective status symbols that allow less affluent customers to buy into a bit of the house's heritage without having to drop thousands on clothing.
At its SS17 show in Paris, LV pulled a power move by revealing a new line of iPhone cases that mimic the house's iconic trunks, complete with reinforced corners, studs and monogram prints. The cases come in all sorts of colors and sizes, and there's even shiny metallic gold and red crocodile options, as if holding a tiny Vuitton trunk in your hand wasn't ostentatious enough already.
Fashion editors all over the globe have, unsurprisingly, lost their minds already. Elle reports that there was a five-deep swarm of editors huddled around the cases at the house's showroom following their grand unveiling in Paris. Given the hysterical frenzy that surrounds "It" accessories (mega-trendy pieces that are sort of like the womenswear world's version of hyped sneakers), don't expect them to stick around for long when they drop.
While the cases were shown alongside Louis Vuitton's SS17 collection, if the house was really smart, they'd capitalize on the hype and drop them sooner rather than later, in line with the see-now-buy-now format that so many labels are experimenting with these days. Keep an eye out for official release info.