nanamica / Seishi Shirakawa

Few brands do daily drivers better than nanamica. The Japanese technical label headed by Eiichi Homma — who also oversees Goldwin's NORTH FACE PURPLE LABEL — is unmatched in crafting approachable gear for daily use, irrespective of climate.

Spring/Summer or Fall/Winter, nanamica takes it all in stride.

Its clothing is rooted in Heavy Duty Ivy, a retro Japanese fashion subculture informed by L.L. Bean and Ralph Lauren, but updates the preppy, post-trad styling of the era with high-spec fabrications appropriate for each season.

nanamica Fall/Winter 2022, already rolling out on nanamica's web store and its stores, demonstrates this thought technicality with items like its new coaches jackets and peacoats, waterproof on the outside and lined with merino wool on the inside.

Fabric experimentation yields a bespoke chino cotton that's quick-drying but retains the crispness that one would expect from the ivy-friendly textile. Primaloft and GORE-TEX also appear throughout, equal parts insulating and breathable.

Elements of environmentally-conscious design crop up here and there, like in the flourine-free C-Zero water repellent coating and sweatpants partially made of recycled cotton waste scraps. nanamica isn't zero impact but it's making some intelligent moves to slightly push the needle in that direction.

Perhaps the most notable element of nanamica Fall/Winter 2022, beyond the technical and ecological achievements, is the debut of the Japanese brand's womenswear collection, which feels a tad overdue.

"It has been 20 years since the start of Nanamica, and we just started a women’s line this year," Homma said. "The current age calls for gender-free and diversity, but I think it is all right for women to have a duality in expressing herself; one side that is working busily in society, and also her very feminine side."

"My hope is for such clothing for the woman who embraces how she herself feels, before the clothing itself, will let her feel comfortable and cool in various scenes of her daily life, from chilling, working, and living."

Indeed, we all ought to aspire to feeling comfortable and cool, chilling in nanamica.

We Recommend
  • overshirts
    12 Overshirts to See You Through Fall
    • Style
  • Image on Highsnobiety
    All the Fear of God x adidas' Sneakers (So Far)
    • Sneakers
  • japanese clothing brands
    37 Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style
  • Image on Highsnobiety
    Treat Thine Eyes to Jordan's Fall 2023 Lineup
    • Sneakers
  • Image on Highsnobiety
    The Best Sneakers of 2023... So Far
    • Style
  • Image on Highsnobiety
What To Read Next
  • bape 101 feature2 A Bathing Ape nigo
    Everything You Ever Wanted to Know About BAPE (and Some Things You Didn't)
    • Style
  • Image on Highsnobiety
    Hailey Bieber's Fashion Week 'Fits Are Stealing the (Runway) Show
    • Style
  • ASICS x Cecilie Bahnsen
    Cecilie Bahnsen Is Upcycling ASICS For SS24
    • Sneakers
  • new balance protection pack 2002r
    New Balance's Protection Pack Keeps on Giving
    • Style
  • Taylor Swift seen at Travis Kelce's Kansas City Chiefs football game wearing New Balance 550 sneakers
    Taylor Swift Wore the Taylor Swift of Shoes
    • Sneakers
  • long coats trench coats
    The Longer The Coat, The Better Prepared For Cold Weather
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.