For Nike, outerwear is nearly as big a deal as sneakers. It doesn't make sense to have next-level shoes and basic jackets, does it? Yet, it's a relatively lo-fi jacket that's captured the hearts of many a young shopper, and Nike is moving to capitalize.

I'm speaking of the Big Swoosh Fleece — or "boa" — jacket, of course, and it's finally returning in its original form for Fall/Winter 2022.

It oughta go without saying that anything with an oversized Nike logo is as hot as anything with, well, a tiny Swoosh. For some reason, these larger-than-life logos become extra desirable when they're toyed with, as if recognizable branding becomes more desirable when slightly abstracted.

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Perhaps that's why the Big Swoosh Fleece jacket is so covetable, because it wraps a giant version of Nike's unmistakable checkmark around the wearer's torso, from front to back.

Or maybe the Big Swoosh Fleece is just a hot ticket because it's fleece and everyone loves a fleece. Doesn't hurt that the jacket is also reversible, too.

It's quite hard to find the Big Swoosh Fleece outside of Japan, normally, which also adds to its mystique. A few colors can be had on resale sites but mostly it's a Japanese thing.

So it goes this season, with stockists like atmos and UNDEFEATED Japan hosting the drop for the Fall/Winter 2022 season, introducing both classic colorways and new beige and cream hues at the same approachable price of ¥12,000 (about $85).

This international adoration of oversized Swoosh outerwear has throughlines that go back to Nike's faux fur blankets and jackets, the latter designed by AMBUSH.

We've gotten a few Big Swoosh fleeces over here but they're few and far between compared to retro-obsessed Nike Japan.

Nike USA, meanwhile, is pushing its Forward tech, its next-gen knits. Understated and high-tech, they're everything the Big Swoosh Fleece isn't, for better or worse.

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