For Nike, outerwear is nearly as big a deal as sneakers. It doesn't make sense to have next-level shoes and basic jackets, does it? Yet, it's a relatively lo-fi jacket that's captured the hearts of many a young shopper, and Nike is moving to capitalize.

I'm speaking of the Big Swoosh Fleece — or "boa" — jacket, of course, and it's finally returning in its original form for Fall/Winter 2022.

It oughta go without saying that anything with an oversized Nike logo is as hot as anything with, well, a tiny Swoosh. For some reason, these larger-than-life logos become extra desirable when they're toyed with, as if recognizable branding becomes more desirable when slightly abstracted.

Perhaps that's why the Big Swoosh Fleece jacket is so covetable, because it wraps a giant version of Nike's unmistakable checkmark around the wearer's torso, from front to back.

Or maybe the Big Swoosh Fleece is just a hot ticket because it's fleece and everyone loves a fleece. Doesn't hurt that the jacket is also reversible, too.

It's quite hard to find the Big Swoosh Fleece outside of Japan, normally, which also adds to its mystique. A few colors can be had on resale sites but mostly it's a Japanese thing.

So it goes this season, with stockists like atmos and UNDEFEATED Japan hosting the drop for the Fall/Winter 2022 season, introducing both classic colorways and new beige and cream hues at the same approachable price of ¥12,000 (about $85).

This international adoration of oversized Swoosh outerwear has throughlines that go back to Nike's faux fur blankets and jackets, the latter designed by AMBUSH.

We've gotten a few Big Swoosh fleeces over here but they're few and far between compared to retro-obsessed Nike Japan.

Nike USA, meanwhile, is pushing its Forward tech, its next-gen knits. Understated and high-tech, they're everything the Big Swoosh Fleece isn't, for better or worse.

What To Read Next

  • rick owens knot down jacket

    This Rick Owens Jacket Is the Galaxy-Brain Scarf Alternative

    Style
  • Image on Highsnobiety

    Amidst the 'Renaissance' Ticket Chaos, Beyoncé Lets Loose at a Pre-Grammys Party

    Culture
  • Image on Highsnobiety

    The Château Royal Wants You to Know You're Sexy

    Culture
  • Image on Highsnobiety

    These AJ1s Might Cost You a Month of Rent

    Sneakers
  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

    Sneakers
  • Image on Highsnobiety

    And Just Like That... Gucci Birkenstocks

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.