Highsnobiety

Fashion week in April? Well, Nike just did it. The Beaverton sportswear giant quite literally had its own P(Air)is Fashion Week, bringing a stylish buffet to the fashionable French city.

Over the weekend, Nike hosted its exclusive Nike On Air event in Paris, showcasing how far Nike's renowned Air innovation has come and where it's heading in the future. At the Air affair, back-to-back Nike thrills unfolded, from the unveiling of massive orange LeBron James and Kylian Mbappé statues to fresh tastes of unreleased Nike shoe prototypes (some even AI-designed). In between, Nike's On Air event served up plenty of sublime 'fits from Nike's best collaborators.

Indeed, Nike On Air was a feast of 'fits, to say the least. We witnessed Nike's most famous athletes donning pieces designed by its buzziest partners like AMBUSH and Patta.

Your Highsnobiety privacy settings have blocked this Instagram post.

Jacquemus and Sha'Carri Richardson were back at it after combining star power for the most recent Jacquemus x Nike campaign. For the Nike experience, the track star stunned again in a collaborative white crop top and shorts set draped to Jacquemus perfection, advancing the Richardson and Jacquemus love affair.

Your Highsnobiety privacy settings have blocked this Instagram post.

Elsewhere, Serena Williams took on the role of a sacai muse, donning outfits by Chitose Abe throughout the weekend. One outfit saw Williams dressed in a hybrid patchwork jacket and cool pant-boots, while the other look consisted of a nice tan skirt set.

Gold-medalist sprinter Dina Asher-Smith looked seriously good in her shiny snakeskin 'fit by Martine Rose. At the same time, Shelly-Ann Fraser-Pryce blessed us with another excellent Bode ensemble after Eliud Kipchoge's effortless 'fit.

Your Highsnobiety privacy settings have blocked this Instagram post.

Nike's experiences are always a thrilling adventure, filled with sneaker easter eggs, neat activations, and cool clothes. 2023's "Goddess Awakened" Show, a collaboration with choreographer and Nike ambassador Parris Goebel, celebrated womanhood and teased then-forthcoming drops with AMBUSH and Martine Rose. Then, Nike previewed its Air Max Dn sneaker through a rave-worthy adventure park featuring bouncy playgrounds and floating shoe displays.

Your Highsnobiety privacy settings have blocked this Tiktok.

For the Nike On Air summit in Paris, the label took Paris out of its fashion week offseason for a brief Swoosh-branded serve.

We Recommend
  • From PUMA to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From Nike to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From Mizuno to Nike, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • At KENZO's Show, NIGO & Nike Came Together
    • Sneakers
  • COMME des GARÇONS Upped Its Nike Air Max Game Literally
    • Sneakers
What To Read Next
  • It's Naruto x Crocs Time (Again)
    • Sneakers
  • Margiela & Salomon Have Serious Slip-On Goodness on Their Hands
    • Sneakers
  • For Louis Vuitton, Former Rivals Federer & Nadal Take a Hike (EXCLUSIVE)
    • Style
  • Dogs Are the Main Character at Cannes
    • Style
  • Crocs' First Fashionable Sneaker Is Finally Launching
    • Sneakers
  • At Celine Winter '24, a Fantastic Symphony of Sleek Clothes
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.