Nike sneaker comebacks. A key part of the Swoosh's sales strategy, often reserved for anniversaries or as a post-collaboration consultation for fans that missed out, once you see a silhouette pushed back into the spotlight, it's highly likely that it's about to go a heavy commercial push.
We've seen it time and time again with the Air Max 1 for its 35th anniversary, Dunk Lows to an extreme frequency this year, the Shox TL, and the Air Max Tailwind. Now, Nike's got his crosshairs locked onto the Zoom Vomero 5.
Things have been quiet for the Zoom Vomero 5 for a couple of years now, following a three-piece and two-piece selection of general releases colorways that came off the back of Samuel Ross' A-COLD-WALL collaboration.
While the silhouette did enjoy notably high success, it's somewhat faded into obscurity. Most of the GR pairs have appeared in Nike's global outlets since their original release. Despite this, they've continued to fetch a decent profit on the secondary market.
Over the past couple of months, Nike has made it abundantly clear that the Zoom Vomero 5 is going to make a big comeback as we bring the year to a close. Several new colorways have been doing the rounds online, and honestly, they're all bangers.
I've been a big fan of the sneaker since getting my hands on a pair of the blacked-out A-COLD-WALL version. They offer peak levels of comfort, and, despite their frill-free aesthetic, you can really make an outfit pop with a pair.
The first pair, dubbed "Oatmeal," is making its way to END. this week in Women's sizing, and has already landed at SNS. So far, additional colorways, which include "Cobblestone," "Griege," "Wheat Grass," and "Black/Coconut Milk," are yet to receive any sort of official release information.
I, for one, am certainly excited to see such an underrated sneaker make a big comeback, especially given the strength of the colorways on offer.
However, part of me can't help but worry that this humble silhouette is about to undergo the Dunk Low treatment with too many colorways and restocks too soon. We can only hope not.