Noah's "Not Dead Yet" initiative lets customers exchange store credit for pieces they've physically or emotionally outgrown. "Bring or send us your used Noah items and we’ll give you credit towards your next purchase, either at our site or at our Soho flagship store" the brand promises.

Your Highsnobiety privacy settings have blocked this Instagram post.

The casual menswear brand founded by former Supreme creative director Brendon Babenzien has shown a commitment from the outset to improving its own production and supply chains. It's also promoted an ethos of investing in garments, encouraging people to only buy things they truly love — "But sometimes you fall out of love; sometimes you outgrow a certain garment."

The "Not Dead Yet Scheme" offers an alternative to reselling online or at a thrift store: send them home. "We’ll treat them right," it says on the Noah website, "We made them, after all, and we have a lot of love for the things we’ve made. In return for reuniting us with our designs, we’ll give you credit towards a new Noah purchase."

The latest initiative is reminiscent of Patagonia's so-called "Worn Wear" program where customers can get a discount on new pieces by trading in their old gear, which the brand will then repair and restore, before selling it on via a special online store and globe-trotting series of pop-up shops. Brands, including APC, have previously opted for an "exhange-for-credit" recycling scheme where stores collect items and transfer them to a recycling facility where they are broken down into fibers and re-used.

Used Noah items can be returned either in-person at their flagship store in New York, or you can email them with the subject line "Not Dead Yet" here. Some items will be washed, repaired and resold by Noah. Others will be donated to organizations like New York Cares, which specializes in effectively getting used clothing to people in need. Meanwhile, anything they decide isn’t wearable (or able to be repaired) will go to recycling markets to be converted into wiping rags, or shredded for low-grade fiber products, like insulation.

We Recommend
  • best american brands Alpha Industries Calvin Klein Converse
    The 30 Brands That Define Americana in 2024
    • Style
  • Vetements Hoodie
    Our Favorite Graphic Hoodies for Every Budget
    • Selects
  • NOAH & PUMA's Fall/Winter 2023 collaboration is all about sneakers & suits.
    EXCLUSIVE: NOAH & PUMA Made a $2,000 Tracksuit
    • Style
  • Winter bucket hats
    These Bucket Hats Have Evolved for Fall & Winter
    • Style
  • timberland 50
    Dear Timberland: A Letter To An Icon
    • Street Style
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • On Running's Cloudmonster 2 sneaker
    On's Beastly Running Shoe Is Now Even More of a Monster
    • Sneakers
  • Moschino Fall/Winter 2024 collection runway show
    Even Moschino Has Gone Quiet Luxury
    • Style
  • MM6 Maison Margiela's Dr. Martens shoe collaboration for Fall/Winter 2024
    MM6 Maison Margiela's Dr. Martens Are a Rugged Twofer
    • Style
  • A woman with blonder hair, faced hidden
    So, Who Is Pop Crave, Really?
    • Culture
  • DKNY x Highsnobiety
    You Can Take DKNY Out of New York, But You Can’t Take New York Out of DKNY
    • Style
    • sponsored
  • wsr main feb week 4
    From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.