Last Friday, Brooklyn-based Ovadia & Sons launched their first store in the form of a 2,700-square-foot pop-up shop in SoHo.
The space's design serves to allow customers to experience a deeper connection to the brand and the its roots in the energy, style and vibe of New York City. Inside, Ovadia & Sons's Fall/Winter 2016 collection will be available for purchase, which focuses on contrasts in culture and the cross-section of downtown NYC streetwear and different sects of Hasidic Jewry and their uniforms.
As the store's clean aesthetics blends in nicely with the classy designs of the collection, the space gives off a contemporary and modern feel - one definitely worth checking out. The shop will remain open through the new year and culminate at the end of January with the label's 2017 Runway Show at New York Fashion Week.
Ovadia & Sons Pop-Up Shop 63 Greene St. New York, NY 10012