With Dunk-hype at an all-time high, Travis Scott has been giving his beloved silhouette a bit of a break. This weekend, for example, he slipped on a pair of the divisive COMME des GARÇONS PLAY x Converse 70s.
Over the past 12 years, the Comme des Garçons signature Play line’s heart logo has appeared across multiple Converse silhouettes. It's a common misconception that the PLAY design team simply added the red heart logo to the 2009 All Star when in fact they made a number of subtle changes, like stripping back the Chuck Taylor’s contrast stitching and omitting the Chuck Taylor logo to create a minimalistic sneaker that spotlighted the Filip Pagowski-designed red heart logo.
For their fourth collaboration, they borrowed design cues from their first collab to launch their hugely popular Chuck 70. The 2015 iteration became so popular it would be re-released each season afterward. Despite (or perhaps because of) its simplicity and recognizable design, the sneaker became associated with lazy collaborations of that period.
The oft-memed chucks have become the subject of ridicule in the intervening years, but if anyone has the influence to restore the “Heart Shoes” to greatness it's La Flame. Comments such as “Cdg converse finna go up,” and “watch everybody about to go get cdg chucks again” flooded Scott's Instagram post. Of course, Scott has proved that he can sell just about anything — but time will tell if we'll actually be seeing a CdG Chuck revival this summer.
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