What better way to celebrate your highly anticipated album release than with your own signature sneaker? Honestly, probably nothing, which is what makes Travis Scott's Utopia rollout, complete with a healthy handful of collaborative sneakers, so demanding of attention.
Utopia, Scott's first album since 2018's Astroworld, has been making the rounds as Travis Scott tours the world with armed guard in tow and, underfoot, he's debuted a slate of subtle shoe reveals, including a particularly interesting Jordan sneaker that some believe to be a pair designed by Scott himself.
Official information regarding what's speculated to be Travis Scott's signature Jordan Brand sneaker remainss relatively obscure, but here's what we do know.
Travis Scott's new Jordan Brand sneaker, dubbed "Cut the Check," is expected to drop during the Holiday 2023 season, per reports. More colorways are in reportedly in the works for 2024.
With no official photos from the Swoosh yet, all we have to go by are teases issued by the musician himself recently.
Travis Scott's purported signature Jordan sneaker first debuted as part of Scott's Cannes Film Festival outfit, appearing in a characteristic brown colorway but mostly hidden by Scott's pants.
Honestly, it kinda reminds us of Scott's infamous Batman Halloween costume.
Since then, Scott's Jordan shoe reappeared in a colorway akin to the Utopia-branded Air Jordan 1 Low "Olive," showcasing several design details that were seemingly absent from the first pair.
Scott's new Jordan appears to borrows design details from several historic Nike styles, like the strap from the Nike Air Trainer 1 and a sole akin to the Air Tech Challenge.
Tellingly, both details may be cues borrowed from the Nike Air Yeezy, both 1 and 2.
Either way, Scott's signature sneaker is finished with a reverse Swoosh, a design detail that's become a staple of the Nike x Cactus Jack collaborations.
Expect a complementary clothing collection whenever the Travis Scott Jordan is officially revealed, as is typical for his Nike sneaker collabs.
Since embarking on his collaborative journey with the Swoosh, Travis Scott has created some of the most heavily desired pairs of Air Jordan and Air Max silhouettes in recent history, all yielding big moments and accompanying apparel offerings.
The Air Jordan 1 and 4 have been at the heart of these releases, though a healthy dose of additional silhouettes break up the catalog, from fan-favorite Nike Dunks to the Air Max 1 and even some Air Trainer shoes.
Scott's really only lacked one thing during his tenure with Nike – his own signature silhouette. Enter the Travis Scott Jordan.
With each day likely edging closer to the release of Utopia, you can expect that we're also coming up on the official reveal of Travis Scott's new Jordan sneaker, too.
Well, probably.
This article was published on June 1 and updated on July 14
