In a recent interview with WWD, Vetements founder and Balenciaga creative director Demna Gvasalia revealed that Vetements will no longer be focusing on the loose fashion styles that it has become so well known for.

“Eastern Europe is over for me,” Demna stated, as he “personally wants to move on from there and to use other tools in my creative approach, which is more analytical, which is more based on really observing the way we dress, what we wear, why we wear it.”

The Georgian designer then went on to detail how the childhood garments he wore growing up heavily influenced his overall designs for Vetements, commenting “My whole wardrobe was like this. My jackets were always too big for me because they were supposed to last for two or three years. I think the reason why I like those kind of proportions and shapes is very linked to that.”

In speaking on his future approach, Gvasalia told WWD, "Next is more concentrated, more about product design. What we have in Zurich is a creative lab, a library of ideas and concepts and observations that will become products. It’s the same approach, but it’s less subculture, less underground nightclub scene. It’s more into a smart kind of design rather than just doing fashion. That’s the next chapter."

"It’s looking into clothes from a different perspective, also looking at clothes from the digital point of view, how clothes are manufactured in the industrial process and using those things as an inspiration for new clothes."

For more on Demna and Vetements doing away with baggy trends, follow over to WWD.

Also, be sure to take a look as we bought some hilariously fake designer garms in Tbilisi’s Bazroba Market.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.