Just days after Gucci added an arcade-style games to its app, Louis Vuitton has followed suit with its Endless Runner video game. The retro game is inspired by Virgil Abloh’s Men’s Fall-Winter 2019 show and coincides with the collection’s release online and in-stores.
The Louis Vuitton men’s artistic director shared the game’s start screen to his Instagram account today. Like Gucci’s arcade-style offering, the graphics in the Endless Runner game are deliberately lo-fi, with its 16-bit style evoking a bygone era of gaming.
Playing as the titular Endless Runner, players need to navigate the New York City set of Virgil Abloh’s Men’s Fall-Winter 2019 Fashion Show. As you collect more tokens your pace increases. Play it here and watch the teaser via the Instagram post below.
For more about Virgil Abloh, watch below.