Louis Vuitton / Raimond Wouda
25 more
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda
Louis Vuitton / Raimond Wouda

The final part of Virgil Abloh’s campaign for Louis Vuitton SS19 was released today. Shot by Raimond Wouda, the images depict high school life in all its homogenized, anonymized glory: sitting in class, hanging with friends, eating lunch outside, and looking at your phone.

The campaign captures the high school experience with a mix of crisp, clean group photography and lo-fi shots. The campaign is a nuanced, nostalgic expression of adolescence that anyone can relate to, albeit dripping head-to-toe in Louis Vuitton SS19 and the brand’s new sneakers.

The tees, which appear in an assortment of colors, are a throwback to the ones left on the seats of Abloh’s inaugural Louis Vuitton show in Paris last year and a nod to the designer’s more humble beginnings. As Abloh said in 2018, “Like some kids today, I started the surreal mission without ‘fashion school’ but a blank T-shirt, a screen-printed idea for it, and a dream.”

Check out the campaign imagery above and head to Louis Vuitton to shop SS19.

Words by Max Grobe
Associate Fashion Editor
What To Read Next