The final part of Virgil Abloh’s campaign for Louis Vuitton SS19 was released today. Shot by Raimond Wouda, the images depict high school life in all its homogenized, anonymized glory: sitting in class, hanging with friends, eating lunch outside, and looking at your phone.
The campaign captures the high school experience with a mix of crisp, clean group photography and lo-fi shots. The campaign is a nuanced, nostalgic expression of adolescence that anyone can relate to, albeit dripping head-to-toe in Louis Vuitton SS19 and the brand’s new sneakers.
The tees, which appear in an assortment of colors, are a throwback to the ones left on the seats of Abloh’s inaugural Louis Vuitton show in Paris last year and a nod to the designer’s more humble beginnings. As Abloh said in 2018, “Like some kids today, I started the surreal mission without ‘fashion school’ but a blank T-shirt, a screen-printed idea for it, and a dream.”
Check out the campaign imagery above and head to Louis Vuitton to shop SS19.