There's even a Kanye documentary coming soon.
So, what's another buzzy headline?
Ye, Khaled, and their team hit the studio, Facetimed longtime Ye producer Mike Dean, and seemingly shot a music video of sorts.
From afar, Michael Jordan's son, Marcus, saw something more than music, posting on Instagram that he wants "make THAT convo happen" — that is, that he wants to bring Ye, Khaled, and his father together to talk YEEZY x Jordan Brand (DJ Khaled is a Jordan loyalist).
Ye, who's been bizarrely active on Instagram this year, quickly posted some third-party coverage.
Immediately, Ye's devotees took to Jordan Brand's January 22 Instagram post to spread their idol's message.
And, despite that moment where adidas and Nike did kinda come together in the summer of 2020, the odds of them actually partnering on a drop is pretty unlikely.
But this is Ye we're talking about, after all.
If Ye wanted to drop adidas to work with Jordan — or even keep working with adidas as he returns to his old flame — who's to say he wouldn't? Ye's pal Wex is gone and no one tells him what he can or can't do (for better or worse or much worse).
Still, there's a looooooong way to go before YEEZY x Jordan ever becomes a reality, if ever. Ye's got a good thing going with adidas, anyways, and this would definitely not be the first time that Ye stirred the pot for attention rather than to make something actually happen.