Sneakers
From the ground up

Sneaker fever hasn’t just gripped the world, it’s gripped the economy too. The American market for deadstock sneakers has now eclipsed a colossal $1 billion, with the thriving resell community netting millions of dollars a year by flipping rare kicks for profit.

With that in mind, we’ve teamed up with the sneakerhead data wizards over at StockX (formerly known as Campless) with illustrations by Dan Freebairn to bring you a detailed breakdown of the most valuable shoes to hit the resell market, as well as those that grossed the most dollars overall.

Here’s the rundown for 2016 Q1 (that’s January 1 to March 31) – with StockX’s data based on the sale of deadstock sneakers on eBay.

Be sure to check out 2015’s end of year report, too.

Life’s A Beach

Just Don’s tricked-out Air Jordan 2 “Beach” takes pole position for the first quarter of 2016, fetching an impressive average of $947 on the resell market.

The Three Stripes’ surge into sneakerheads’ hearts, minds and wallets seems to be well underway: four of the 10 most expensive kicks of the quarter were from adidas, a scenario that’d be unthinkable just a few years ago. What’s more, only one of those shoes was part of the YEEZY line, as limited Ultra Boost and NMD releases had heads forking over averages of $542 – $740 on eBay.

The Jumpman Still Reigns Supreme

When it comes to the total amount of dollars grossed, it’s very much business as usual. The Air Jordan 12 “The Master,” which celebrated the 12’s 20th birthday, netted resellers a grand total of $1.5 million on eBay, while the AJ4 “White Cement,” Just Don’s AJ2 “Beach,” Drake’s AJ10 “OVO” and the AJ12 “Dynamic Pink” made $1.2 million between them.

Of course, the reissued YEEZY Boost 350 “Pirate Black” still grossed an impressive $400k, but in terms of total dollars spent on the market as a whole, it’s still very much a Nike and Jordan-dominated game.

For more sneakerhead insights, check out our report on why the adidas NMD is so popular right now.

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