Much like IKEA’s assortment of furniture and various other goods, NIKEA allows you to take part in DIY footwear, building your pair from the ground up. Don’t worry, the service provides all the necessary tools to get the job done, even with an option for a “Lil’ Helper,” who utilizes their expertise to construct the shoes for you.
Oh, and if you’re wondering about where the sneaker parts come from, don’t. Every NIKEA shoe piece is manufactured in partnership with the United States Federal Prison System to guarantee local American labor at overseas prices.
Now, see above to watch the hilarious NIKEA parody ad from The Kloons.
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