Palace has announced it will open a retail space in New York City next month.

The coveted London skate brand announced the news in a new promotional video starring streetwear icon Jonah Hill and actor Leo Fitzpatrick, who fans may remember as Johnny Weeks from The Wire.

In the surreal short clip, the pair can be seen skulking around the back streets of NYC before being accosted by a morphing Palace “P” logo. Understandably shocked, the clip then ends with a huge Trefoil logo cutting some shapes against the city’s skyline. “You’re in my house now, motherfuckers,” quips the narrator.

In typically irreverent style, Palace also announced the news on Instagram:


A post shared by PALACE (@palaceskateboards) on

The store will be the brand’s second after its flagship in London, with its precise location still unknown. As can be seen above, it will open its doors to the public on May 5. Look out for more information as we have it.

Palace teased its summer ’17 collection only yesterday.

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