We’ve all fallen victim to it — passing the time by doing a little online browsing, and then a few minutes later there’s $100-plus in merchandise in our carts.
According to personal finance comparison site Finder.com, 88.6% of American adults have participated in impulse online shopping at least once, with 64% falling prey at least one time each month. The average amount spent during one session is $81.45 USD.
Now, Finder.com is launching a new browser extension, “Icebox,” that should help you cut down on spur-of-the-moment purchasing. The Google Chrome plugin simply replaces the “buy now” button on 20 top e-commerce sites (including Amazon, eBay, ASOS, Sephora, Macy’s, Gap and Zappos) with a “put it on ice” variant. This in turn provides potential buyers with anywhere from three to 30 days to decide whether or not they actually want to pull the trigger. Icebox then also acts as a pop-up reminder on over 400 additional retailers.
“With regret being the most popular experience after an impulse buy (44%), it is becoming apparent that we may need more than simply our will-power to say no to spending money on those unnecessary buys,” says Finder.com consumer advocate, Jennifer McDermott. “When having the urge to buy something, by putting it on ice you can be confident in your decision when the waiting time is up. Reduce the likelihood of regret and stretch your dollar further.”
Finder.com’s Icebox plugin is reportedly designed for all demographics, although Baby Boomers tend to impulse shop more than anyone else. While Millennials spend $82.37 USD during an average spree, Baby Boomers fork out $174.25 USD.
In other tech-related news, here are all the new features you can expect on iOS 11.