In his open letter announcing his company's push into "the metaverse," Zuckerberg said that "the last five years have been humbling," which is perhaps an understatement. He also described Meta's aim to create that metaverse, where we'll all become holograms and teleport to the office or warp into the world virtual gaming.
Perhaps we'll all be wearing Balenciaga, too.
Interestingly, Meta also asked Balenciaga about the metaverse's "dress code."
Possibly just a cheeky salutation, possibly a hint at a future Meta x Balenciaga crossover.
Early in Meta's lengthy video discussing the company's aims, Zuckerberg demonstrates the process of "dressing" his avatar, a 3D digital figure that nails his uncanny valley charm.
Seems like an easy slam dunk to simply fit some of Balenciaga's oversized hoodies and chunky sneakers into that avatar customization menu. After all, if these holograms really are representative of us, they ought to dress like we do, right?
Given Balenciaga's video game obsession and general interest in all things virtual reality, an intersection with Meta hardly seems far-fetched.
Balenciaga has been at the forefront of the industry's big push into the gaming realm (hello Fortnite collab) and a Meta partnership wouldn't even be its most far-out collaboration, especially in light of the recent Rammstein and Simpsons mix-ups.