Snoop Dogg‘s son Cordell Broadus has partnered with Dior Homme for a special social media takeover. Here, we find Cordell starring in a new clip, which features a phone call from Poppa Snoop (Cordell’s grandfather) playing in the background.

@poppasnoop birthday is today ??✨?wish him a happy birthday

A post shared by Cordell C. Broadus (@cbroadus) on

Titled “Call With G-Pa,” the aesthetic was also directed by a 20-year-old Broadus, as it ultimately details what it’s like to have grandparents that push you for excellence. While the inspirational message is rolling, we then see images from Cordell’s Dior Homme social media takeover.

Press play above to check it out and be sure to be on the lookout for more from Cordell Broadus and Dior Homme.

Dior Boyz ?

A post shared by Cordell C. Broadus (@cbroadus) on

In other news, Dior and Bogarde recently launched a $3,200 USD BMX bike.

Not NYC, not LA.

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