Dior has made its way on to the beautiful Champs-Élysées avenue. Its flagship store, located at 30 Avenue Montaigne, has closed its doors to make way for a new chapter. The new 890 square foot space is a beautiful retail concept that pays homage to the old, but also makes way for the new experiences.
Out front, the boutique pays homage to the house’s beloved mansion at 30 Avenue Montaigne by recreating the buildings architecture in a giant handmade drape design covering the façade of the new store. Inside, the boutique will be filled with exclusive experiences, new technologies and immersive decors to tell new stories. It will be like “a journey to the heart of the House’s modernity and heritage,” the company states.
The space will be animated with new launches and pop-ups, including exclusive collections and more. The Autumn-Winter 2019-2020 collection by Maria Grazia Chiuri will be on-site during its opening giving off a “hypnotic setting with chromatic effects.” Women’s and men’s ready-to-wear and accessories, as well as jewelry, perfumes and Dior Maison designs are all on display. The House’s footwear is also showcased in a dedicated space on the ground floor.
Take a closer look inside the Champs-Élysées boutique in the video above.