Even as the Balenciaga controversy finally flames out, its celebrity devotees aren't likely to return to wearing all-Balenciaga-everything any time soon. But Justin Bieber might've devised a clever workaround wearing his favorite brand.

On December 3, Bieber was seen exiting a West Hollywood club wearing a pretty typical streetwear look: xKarla beanie, Drew House sweater, jeans, Vans sneakers, and a statement Gucci puffer.

At first blush, it looked as though Bieber was swapping one Kering-owned fashion house for another. Not a massive stretch, given that he's been wearing barely anything besides Balenciaga for the past year or so and it's easy enough to make the switch to Gucci. If anything, Gucci is arguably even more wearable.

But Bieber's not wearing an ordinary Gucci puffer: it's a Balenciaga x Gucci puffer, part of Balenciaga and Gucci's 2021 "Hacking" project (don't call it a collab).

The Balenciaga branding on Bieber's puffer is subtle, only visible when you zoom in on the monogram branding, which is exactly the point: Bieber gets to keep wearing his luxury fave while skirting the blowback kicked up by the recent Balenciaga affair.

Only those who were living under a rock could've escaped the deluge of news surrounding the Balenciaga "scandal," sometimes referred to as #BalenciagaGate.

In a nutshell, the Demna-helmed luxury label issued a series of apologies following explosive outrage over a few recent campaigns. The furor, fed mostly by right-wing American media outlets, even prompted some celebrities to respond with tepid statements that garnered little support.

Suffice to say, it's hard to imagine any famous folks repping Balenciaga in the near future.

It might be hard to go cold turkey, though.

Bieber — himself the subject of both Balenciaga campaigns and conspiracy theories — apparently can't commit to distancing himself from Balenciaga entirely, though the Gucci puffer provides safe enough cover.

Indeed, celebrities accustomed to wearing one brand as a uniform apparently find it tough to kick the habit.

Kim Kardashian, for instance, is on her own Balenciaga break but continues wearing her YEEZY slide sandals even as her ex-husband sinks further into extremist rhetoric.

What To Read Next

  • Image on Highsnobiety

    Nothing Says Valentine's Day More Than These Self Care Gifts

    Style
  • Image on Highsnobiety

    Stone Island Expands Its Ghost Palette for SS23

    Style
  • asics x JJJJound

    Missed Out on the JJJJound Collab? This GR GEL-Kayano 14 Has Got You

    Sneakers
  • Image on Highsnobiety

    From JJJJound to GmbH: These Are ASICS' Best Recent Collabs

    Sneakers
  • Image on Highsnobiety

    LeBron James Is Officially NBA's GOAT

    Culture
  • balenciaga track

    Did Balenciaga Just Drop a... Neutral Sneaker?

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.