It's the weekend, baby!

2022 is starting off with a bang, or maybe a groan, depending on who you ask. Between Kanye West's imminent documentary premiere, "Heaven and Hell" music video-cum-ad, and buzzy new relationship, the Ye news cycle has barely caught a break.

Last week saw another divisive phenomenon, NFTs, generate just as many headlines. Chains opened the metaverse's first jewelry store, GAP is planning to release a series of digital hoodies, and SUPERPLASTIC recruited Paris Hilton and Iann Dior for a collaborative NFT drop.

Oh, and Melania Trump is auctioning off her hat and face on the blockchain.

In products you can actually hold, Balenciaga launched a sleek new sneaker silhouette, Gucci and The North Face reunited for a second collaborative actNew Balance released leather-free version of the 990V5, and Loewe's Spirited Away collab hit the resale market at extreme markups.

More importantly, Awake NY released a charitable T-shirt to benefit the survivors of a fire that ravaged the Twin Parks North West building in the Bronx, leaving 17 dead and many more injured.

Aside from Ye, plenty of other celebrities got down to business. Steve Harvey continued to kill the 'fit game, Machine Gun Kelly cosplayed a Foot Locker employee while proposing to Megan Fox, and Logan Paul paid $3.5 million for fake Pokémon cards.

Enjoy your Saturday, and try not to lose too many brain cells wondering why Tom Brady has a clothing line.

Ye & Demna's Bromance Peaks With "YEEZY GAP Engineered by Balenciaga"

"YEEZY GAP x Balenciaga — which doesn't have an official release date beyond simply '2022' — is less of a clothing collection and more a celebration of Ye and Demna's friendship."

Prada's Sneaker Pedigree Is Unquestionable

"Prada boasts a rich history when it comes to sneaker design, one that stretches back further than the boom in cool luxury sneakers that started around five years ago."

So, Is Fashion Month Digital or IRL or What?

"The state of the FW22 womenswear calendar, scheduled to begin in New York on February 11, largely rests on the severity of the pandemic in four weeks' time — so consider things TBD for now."

Tracking Ye & Julia Fox, the Internet's Favorite Couple

"Stunt or not, the coupling of two artists whose work tends to blur the line between public and private is the spectacle of a lifetime — and I'm more than happy to watch."

All About B-Corp — The New "It" Certificate for Fashion

"Is B-Corp’s holistic philosophy the standard that we have been waiting for?"

What the F%*$ Did Bottega Do to the Great Wall of China?

"Even though the brand doesn't have an Instagram, Bottega Veneta is trying its darnedest to make it onto Diet Prada."

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