Hey babe, I'm heading to YZYSPLY, you want anything?

Fresh off the reveal of his DONDA Foam Car concept, Ye's already on to his next order of business: physical stores for YEEZY SUPPLY.

Under his Mascotte Holdings shell corporation, Kanye filed a trademark for "YZYSPLY" that covers "retail stores, online ordering services, and online retail store services," according to TMZ.

YZYSPLY? It's just YEEZY SUPPLY, save the vowels. Essentially, Ye would be turning his website — home to the latest YEEZY adidas sneakers drops — into retail spaces that'll house everything Ye, including clothing, accessories, and footwear.

Your Highsnobiety privacy settings have blocked this Instagram post.

I'm talking YZYSPLY tennis gear, socks, baseball caps, and even thongs (Victoria's Secret, count your days). You can also probably expect Ye's usual offering of XXL tees, gimp-y masks, and prehistoric footwear.

With no mention of adidas, one wonders whether this is another sign of Ye distancing himself from the Three Stripes after that dust-up over slide sandals.

This latest trademark filing comes just after Ye's June applications, which saw the musician file 17 trademarks under YEEZUS, spanning areas including amusement parks, home goods, cosmetics, and, surprisingly, NFTs.

Your Highsnobiety privacy settings have blocked this Twitter post.

Like the previous YEEZUS trademark apps, the YZYSPLY filing merely lays the groundwork for the intent to use the trademark for those specified goods and services so there's no guarantee when YZYSPLY stores, YEEZUS Land, or even Ye's NFTs will happen, if at all.

A YZYSPLY flop wouldn't be surprising coming from Kanye, whose busy mind constantly generates countless ideas that never see the light of day.

Your Highsnobiety privacy settings have blocked this Instagram post.

We're still waiting for YEEZY toothpaste and Round Jacket blankets as we speak.

We Recommend
  • Kanye & Wife Bianca Call It Quits
    • Culture
  • Ungatekeeping The Best Hip-Hop Producers You Should Know About In 2024
    • Street Style
  • 12 Italian Rappers You Need to Know in 2024
    • Culture
  • How the Timberland Boot Became an Icon of Hip-Hop Style And Beyond
    • Style
  • Who Are Going to Be The Richest Rappers in the World in 2024?
    • Culture
What To Read Next
  • These ASICS Aren’t Just Weatherproof, They're Made for Monsoons
    • Sneakers
  • The Essential ’Fits to Have Ready for Every Summer Outing Still to Come
    • Selects
  • adidas Drops YEEZY Sneakers Again, One Last Time
    • Sneakers
  • New Balance Dad Shoes Became Literal Shinin' Stars
    • Sneakers
  • Mules! Yep, Just More Mules
    • Style
  • Pass~Port's New Vans Slays Fishnets Better Than Most
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.