Love him or hate him, Kanye West is a prolific man. Hot on the heels of DONDA, the rapper appears to be working on a homeware collection, evidence of which was first reported by TMZ.

According to documents viewed by the publication, Ye filed a trademark application under his company, Mascotte Holdings Inc., for products including pillowcases, textile wall hangings, towels, and several kinds of blankets — specifically, bed blankets, throw blankets, and golf blankets made of cashmere, fleece, and silk.

It's not entirely surprising that West is looking to venture into homeware, given that he helped design the Hidden Hills home he shared with Kim Kardashian. Featured in Architectural Digest, the mansion became an object of fascination for fans and critics alike, many of whom were perplexed by its seemingly drain-less bathroom sink and sprawling pool, which Kardashian admitted she's never used.

And, taking into consideration the bevy of fashion brands and retailers crossing over into homeware (such as Gucci and SSENSE), Ye's potential foray into home goods makes even more sense. It complements the enigmatic YEEZY HOME project, which thus far only encompassed pre-fab domisciles.

Interestingly, in September 2020, Kardashian filed a trademark application for KKW Home, an off-shoot of KKW Beauty that would produce a plethora of homewares including towels, shower curtains, and other assorted bath products.

A potential Kanye-Kim homeware feud would make for hilarious tabloid fodder, and likely boost sales should both brands ever come to fruition. (After all, the Kanye-Drake beef definitely contributed to the success of both DONDA and Certified Lover Boy.)

In the meantime, I'll be daydreaming about what Kanye homeware would look like. A puffer-like blanket? Furnishings made of foam? The possibilities are endless.

We Recommend
  • Kanye & Wife Bianca Call It Quits
    • Culture
  • Ungatekeeping The Best Hip-Hop Producers You Should Know About In 2024
    • Street Style
  • 12 Italian Rappers You Need to Know in 2024
    • Culture
  • How the Timberland Boot Became an Icon of Hip-Hop Style And Beyond
    • Style
  • Who Are Going to Be The Richest Rappers in the World in 2024?
    • Culture
What To Read Next
  • Patta Got Love For Lagos, Lagos Got Love For Patta (EXCLUSIVE)
    • Style
  • Proenza Schouler Made Vans' Slip-On Very Puffy & Very Luxe (EXCLUSIVE)
    • Sneakers
  • From adidas to New Balance, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Hailey Bieber Is Making Maternity Style Great Again
    • Style
  • Socks & Sandal Go Together Like Peanut Butter & Jelly
    • Style
  • Meet Balenciaga & Ledger's Passport to the Crypto Future (EXCLUSIVE)
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.