Highsnobiety

Love him or hate him, Kanye West is a prolific man. Hot on the heels of DONDA, the rapper appears to be working on a homeware collection, evidence of which was first reported by TMZ.

According to documents viewed by the publication, Ye filed a trademark application under his company, Mascotte Holdings Inc., for products including pillowcases, textile wall hangings, towels, and several kinds of blankets — specifically, bed blankets, throw blankets, and golf blankets made of cashmere, fleece, and silk.

It's not entirely surprising that West is looking to venture into homeware, given that he helped design the Hidden Hills home he shared with Kim Kardashian. Featured in Architectural Digest, the mansion became an object of fascination for fans and critics alike, many of whom were perplexed by its seemingly drain-less bathroom sink and sprawling pool, which Kardashian admitted she's never used.

And, taking into consideration the bevy of fashion brands and retailers crossing over into homeware (such as Gucci and SSENSE), Ye's potential foray into home goods makes even more sense. It complements the enigmatic YEEZY HOME project, which thus far only encompassed pre-fab domisciles.

Interestingly, in September 2020, Kardashian filed a trademark application for KKW Home, an off-shoot of KKW Beauty that would produce a plethora of homewares including towels, shower curtains, and other assorted bath products.

A potential Kanye-Kim homeware feud would make for hilarious tabloid fodder, and likely boost sales should both brands ever come to fruition. (After all, the Kanye-Drake beef definitely contributed to the success of both DONDA and Certified Lover Boy.)

In the meantime, I'll be daydreaming about what Kanye homeware would look like. A puffer-like blanket? Furnishings made of foam? The possibilities are endless.

We Recommend
  • Jamie xx’s New Album Wears Wavy Tekla Homeware
    • Style
  • For His First New Balance Sneaker, Jack Harlow Went Huge (& Elderly)
    • Sneakers
  • Highsnobiety Editors Pick the New Home Essentials
    • Culture
  • The Best New Balance 550 Colorways So Far
    • Sneakers
  • Junya Watanabe's FW24 New Balance Sneaker Isn't Like the Rest
    • Sneakers
What To Read Next
  • If the Shoe Fits: Footwear Phenom Paul Andrew Steps Into New Role at Sergio Rossi
    • Style
  • Chappell Roan Is Wary of Fame (& Dressing the Part)
    • Style
  • We Found the Best Outdoor Speakers for Summer So You Don’t Have To
    • Lifestyle
  • Pharrell’s $850K Bag & Mystery adidas Are an Olympic-Level Flex
    • Style
  • No One Saw Fashion's Camouflage Revival Coming — Literally
    • Style
  • Brutalist Beauties: Nike's New AJ4 Is a Monochromatic Masterpiece
    • Sneakers
    • sponsored

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.