Louis Vuitton brings the tropical vibes of Hawaii to New York City in their new Madison Avenue pop-up. Staying on brand with the Hawaiian theme off Kim Jones’ Spring/Summer 2018 menswear collection, the location is decked out with palm trees, warm colors, exclusive products, and a must-see custom-painted island jeep.
Serving as center piece and fan favorite for selfies, the Louis Vuitton jeep is dressed in a custom paint job that matches the floral print seen on the Hawaiian shirts in the collection. The pop-up also features exclusive items available for purchase including side bombers, reflective Hawaiian shirts, monogram totes, Keepall bags, and even a surfboard.
Back in July, the fashion brand unveiled their Spring/Summer 2018 collection with a little help from Drake. The lineup managed to conjure an entire collection all fabricated from the aesthetic notion of “island life” overflowing with colorful prints, technical details, and lightweight fabrics. It fuses a collage of signature Hawaiian aesthetics like the Aloha shirt and even puka shell necklaces, embossed croc leather, technical outdoor gear inspired by everything from trekking and climbing to fishing in the mountains, alongside easy, breezy surf-inspired looks, dusted with plenty of scuba suits and stretch sportswear.
The New York pop-up is only one of many LV has planned. The first shop was hosted by the Miami Design District, then will travel to Los Angeles’ Rodeo Drive from January 26 to February 5, and lastly Hawaii Ala Moana February 15 to February 22.
Take a closer look at LV’s New YorK pop-up in the gallery above, then head over to 655 Madison Avenue to see it for yourself before it’s gone on March 15.
For more on Louis Vuitton, watch Kate Moss and Naomi Campbell walk in Kim Jones last LV show.
- Photography: Thomas Welch / Highsnobiety