Luka Doncic, guard for the Dallas Mavericks and one of this year’s top performers in the NBA, looks set to sign a multi=year endorsement deal with Jordan Brand, according to NBA insider Shams Charania. If this report materializes and Doncic does indeed sign with Jordan Brand, he would join Zion Williamson and Jayson Tatum to form a young core of signature athletes for the brand going forward.
Doncic, who is currently nursing an ankle sprain he suffered on December 14, has been wearing Jordan Brand footwear on and off the court this season. Most recently, Doncic was spotted wearing “What The” Nike Air Jordan 4s and the CLOT x Nike Air Jordan 1 Mids while on the sidelines. While this could be a coincidence, it could also point towards an upcoming Jordan Brand endorsement deal.
Jordan Brand are unlikely to offer Doncic a signature shoe straight out of the gates, considering Zion Williamson was not given one, though if Doncic does get a signature sneaker down the line, it would make him the first European player to get one from Jordan Brand.
Doncic is currently averaging 29.3 points, 9.6 rebounds, and 8.9 assists per game, making him one of the standout performers this season in the NBA and a surprise MVP candidate.
As always, stay tuned for updates.