Brand: New Tendency
Season: Winter 2018
Key Pieces: December Side Table, Masa Table Mark II, Apex Shelf
Editor’s Notes: Berlin-based design studio New Tendency exhibited their philosophy and products for the fifth consecutive year at IMM Cologne, as the brand aims to produce furniture that complements quality of life in domestic spaces and in work environments without imposing their presence.
For the launch of their latest set of products dubbed “Truth to Materials,” New Tendency hosted a reflection study in collaboration with PIN-UP Magazine. All handmade in Germany, the products live up to functional and aesthetic demands that go well beyond short-lived trends.
For additional details on the new set of products, head on over to New Tendency’s website.
In other design news, Apple’s $349 HomePod speaker is available to order this week.