Founded by former Supreme creative director Brendon Babenzien, NOAH is a mature street wear brand that merges post-skate fashion with outdoor, athletic and military influences. Last week we gave you a tour of the brand’s new New York City flagship store in Nolita. Today we present the NOAH NY Fall/Winter 2015 lookbook, giving us all a first comprehensive overview of the brand and its creative direction. The offering includes clothing and accessories, sitting in its store in addition to complimentary brands such as Union Los Angeles, Aprix, Paraboot and bandanas from Shin Murayama. Sportswear and Americana merge in the collection with military inspired outerwear and streetwear staples, resulting in a refreshing overall look. In a recent interview, Babenzien touches on his life after Supreme and the direction he would like to take with NOAH. Make sure to pass by the store on your next New York visit.
195 Mulberry Street
New York City