nike mag

EstablishedFirst appeared: Back to the Future Part II
HQReleased: 2011
FounderPairs sold: 1,689
Creative DirectorDesigner: Tinker Hatfield

The Nike MAG first appeared in 1989 in Back to the Future Part II. Designer Tinker Hatfield was asked to create a shoe for the second installment of the series which took place in the then-future 2015. With a series of light-up panels and self-fastening laces, the prop became the iconic representation of sneakers of the future. 15 years later, an online petition asking for the sneaker to be recreated made its way to Hatfield. Footwear innovator Tiffany Beers (now at Tesla), helped Hatfield begin to create the shoe. Six years later and the pair successfully recreated the shoes as a perfect replica. An electroluminescent outsole and a 3,000-hour rechargeable battery made sneaker history. The shoe finally made its way into the public sphere with a limited release of 1,500 pairs in 2011. Auctioned on eBay, all proceeds were donated to The Michael J Fox Foundation for Parkinson’s disease research. Ranging from $2,300 - $9,959, the auction raised a total of $4.7m USD. The co-founder of Google, Sergey Brin, and his wife agreed to match all the donations up to a total of $5m. On October 21, 2015, which is the same date Marty McFly visited the future in Back to the Future Part II, Nike shocked the world as it unveiled a self-lacing version of the iconic Nike MAG. Michael J. Fox was the first to receive a pair. Scheduled to go on sale March 20, 2016, the release was delayed to October 4, 2016. A raffle for the 89 produced pairs was opened to all, with tickets costing $10. Again, all proceeds would be donated and $6.75 million was raised for the Michael J. Fox Foundation for Parkinson’s Research. Since then, several Nike designs have received the MAG treatment – including LeBron’s 14 MAG and the "Back to the Future" Adapt BB.