From the ground up

Converse has tapped Stranger ThingsMillie Bobby Brown to star in their new “Forever Chuck” campaign, dedicated to the iconic Chuck Taylor. The campaign video in turn highlights characters that wore the classic sneaker in numerous films from the 1980s.

Of course Netflix’s Stranger Things is a nod to that decade, which is why Converse appropriately chose Brown to join in on the fun. The 12-year-old actress can in turn be seen exploring various ’80s classics such as The Breakfast Club and Back to the Future.

Just last week Converse introduced an all-new revamp of the Chuck Taylor with the Chuck Modern Lux.

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