From the ground up

Drop day just got a whole less stressful for European sneakerheads. Nike has announced its SNEAKRS app will be rolled out across the continent, allowing users to purchase their kicks on the go and stay up to date with the latest releases.

Operating in much the same way of its adidas Confirmed counterpart, fans of the Oregon giant can will now be able to set alarms for future releases and curate a feed of favorites. Notable upcoming releases include the “Tri-Color” Air More Uptempo and “Ivory White” Special Field Air Force 1 Mid.

And that’s not all, for the brand with the Swoosh plans to mark the roll out in some style. From August 18, flash drops of most-wanted silhouettes such as the Air Jordan 1 Royal and Air Jordan XI Space Jam, as well as cult classics like the Nike Flyknit Trainer and Air Max 97, will roll through the mobile and desktop apps. To start, watch for the Air Max 97 “Metallic Gold” to return on August 10, exclusively through SNEAKRS.

Head on over to the app store to download SNEAKRS.

Then, check out Highsnobiety’s very own ranking of the best Nike sneakers of 2017 so far.

What To Read Next