Nike

The Nike Air Max 97 is now available on Nike By You (formerly called NikeiD) as a customizable option alongside models such as the Air Max 1 and Air Force 1.

The 97 is arguably one of the brand’s most iconic Air Max silhouettes. It was the first Nike sneaker to feature a full-length Air bubble and, thanks to its design, still looks like it could be from the future, over 20 years after its initial release.

After serving as the canvas for a number of high-profile collaborations (most notably in 2017 during the silhouette’s 20-year anniversary), sneakerheads can now design their own pair online.

Everything from the Air bubble and mudguard to the laces and vamp overlay on the Christian Tresser-designed sneaker can be customized using a wide range of colors.

If you’ve been meaning to add an Air Max 97 to your rotation but haven’t found the right colorway, you might just want to check out Nike By You.

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