CONCEPTS
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CONCEPTS
CONCEPTS
CONCEPTS
CONCEPTS
CONCEPTS

Brand:Concepts x Nike SB

Model: Dunk Low Pro “Purple Lobster”

Key Features: The Purple Lobster Dunk Pro features the model’s original tooling and Nike SB detailing on the padded tongue. A metallic Swoosh, metallic speckle detailing on the upper, a picnic sock liner, and rubber bands complete the lobster-themed look. Each sneaker also comes with three sets of laces, two sets of lobster claw rubber bands, and a specially designed Concepts box.

Release Date: Initial release on December 14, with Nike drop to follow December 17

Price: $130

Buy: Nike, and Concepts locations in Cambridge, Massachusetts and NYC at 10 a.m. local time, with the online release to follow at 11 a.m. EST.

Editor’s Notes: Celebrating 10 years of collaborations with Nike SB, Boston-based retailer Concepts has reached back to its very first Nike SB collab with the Concepts x Nike SB Dunk “Purple Lobster.” The project pays homage to Concepts’ Nike SB Dunk “Red Lobster,” which dropped in 2008 and was followed a year later by the equally sought-after “Blue Lobster.”

Speaking about the design, Concepts creative director Deon Point says, “What Nike SB did in the beginning still resonates with our current consumer. We felt compelled to pay homage to a defining moment for our brand. Mixing the color palettes of the red and blue versions seemed like an appropriate way to do that without tarnishing the legacy of the original versions.

“In terms of classics, the Dunk is amongst the elites. The OG SB, in particular, has a devout following, so we opted for the original tooling. We even forwent Concepts branding on the padded tongue, staying true to our first collaboration. I think the details separate it from the rest. The metallic Swoosh, metallic speckle, picnic lining, and rubber bands have all become iconic over the years.”

Check out images courtesy of Concepts above and leave your thoughts on this upcoming project in the comments below.

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Footwear Staff Writer

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