While much of the world is focused on Los Angeles for NBA All-Star Weekend, Converse is taking over London with the One Star Hotel. The pop-up is designed to "unite London’s sneaker, skate, fashion and music communities and offer a glimpse into the ’90s attitude that helped define the One Star’s adoption today," says the brand.
While the space spans five floors, the lobby is manned by none other than 15-year-old streetwear enthusiast, Gully Guy Leo. The hotel includes "guest rooms" that house opportunities for digital, product, and live experiences, all curated by Converse collaborators such as Yung Lean, A$AP Nast, fashion label MadeMe, and Tizzy T.
On top of the various activities, the pop-up will also be launching new releases of the One Star, as well as previous drops.
Converse's One Star Hotel is located at 155 New N Rd Hoxton in London and is open to the public February 16 and February 17 from 12 p.m. to 6 p.m. and 8 p.m. to late.
For more on the event, follow here.
Now find out how to buy Converse’s exclusive Yung Lean “Toxic” One Star.