Highsnobiety

Drake has had a special relationship with Nike for a while now. With the rap star relentlessly endorsing the brand from Swoosh-heavy music videos to original sneaker collaborations, and his own Nike sublabel. so it might come as a surprise that once upon a time the Certified Lover Boy was very close to signing with adidas.

Back in 2018, Drake was signed to Jordan Brand, but was reportedly "looking for an exit and a new deal that would afford him more creative control." And three years later, we've finally got confirmation that one of the brands courting Drizzy was none other than the Three Stripes.

According to former VP GM of Adidas Yeezy Jon Wexler, who is now serving as the VP of Shopify’s creator and influencer program, the rumors of adidas' efforts to sign Drake back in 2018 are very true.

Speaking to Complex, Wexler revealed, "There was some flirtation back and forth and some meetings, but it was just a really interesting situation because adidas set up the playbook for the entertainment marketing piece and other people started to do it in their own way."

Looking for more creative control it would have make sense for Drake to be wooed by an adidas offer, especially considering he would join the likes of Kanye West and Pharrell Williams – both of whom have been able to produce and design far greater, and enjoy more success since signing with adidas.

Interestingly it was none other than Kanye that made the connection between adidas and Drake. "Kanye was at the front-end of all of that. I think they were recording and some stuff together. They [Kanye West and Drake] were exploring stuff with adidas but I don’t think things were as far along as the blogs were presenting it. There were a lot of rumors flying around but it just didn’t come together."

However, it was another adidas-signee that potentially played a little role in disrupting the deal. We're talking about none other than Pusha T, who at the time became embroiled in a notorious rap beef with Drake. Speaking on Pusha's “The Story of Adidon” diss track, Wexler said, "By the time that song came out, it was pretty clear that that was already not gonna happen."

The next time he saw Pusha, Wexler joked: "Pusha was like … ‘Yo, what’s up?’ And I was like, ‘My week’s been kinda crazy, this one rapper did this diss track on somebody that I was thinking about signing a deal with, and it turned my whole week upside-down.’ And he just started cracking up."

That same year Drizzy hopped on Travis Scott's "SICKO MODE" and finally put the adidas rumors to bed with one of the slyest disses: "Checks over stripes, that's what I like." And the rest is history.

We Recommend
  • From Converse to Crocs, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • A Definitive Guide On The Intersection Of Fashion And Football
    • Style
  • adidas Has Got All Of Your Spring Staples Covered
    • Style
    • sponsored
  • Calling All Lover Boys: Drake's NOCTA x Nike AF1 Is Returning
    • Sneakers
  • Drake Is Dressing Like an Italian Grandma & It Rules
    • Style
What To Read Next
  • Live From Indio: Coachella Weekend Two with YouTube & Highsnobiety
    • Culture
    • sponsored
  • Drake Resurrects Tupac Using AI On His New Kendrick Lamar Diss
    • Culture
  • Yes, the ASICS Chelsea Boot Is Real
    • Sneakers
  • Is Lana Del Rey “Back,” or Has Her Body Just Changed?
    • Beauty
  • With New Balance's Latest Killer Dad Shoe, History Repeats Itself
    • Sneakers
  • Finally, Crocs for Hikers
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.