Your Highsnobiety privacy settings have blocked this YouTube video.

Drake's new album, Certified Lover Boy, is the topic du jour (or rather, du week). The ongoing Kanye beef, the lackluster album art, the quotable lyrics, the questionable R. Kelly credit  — Drake has become, once again, excellent fodder for memes, fervent online debate, and Tinder bios.

Of all the tracks on the album, "Way 2 Sexy" has sparked particularly intense reactions. Featuring Future and Young Thug, the song is a bass-heavy take on Right Said Fred's hit 1991 single "I'm Too Sexy," a veritable cultural touchstone.

Some things Drake is too sexy for: this syrup, your girl, the trap, unprotected sex.

Of course, the catchy yet cringe-y song has a music video, which opens with a Drake-ified version of the Motion Picture Association rating that warns, "REPEAT VIEWING MAY LEAD TO A PREGNANCY." Already, hip-hop's Casanova is coming in hot.

A brief summary of the rest of the video: Drake is cast as a slew of pop-culture icons including Popeye, Fabio, Rambo, and Michael Jackson (again, a questionable choice). Drake, Young Thug, Future, and Kawhi Leonard dress up in white suits, channeling the Backstreet Boys. In a black-and-white interlude, Drake stars in an advertisement for a fragrance called "Wet by Drake."

Though I'm tempted to take the bizarre visual at face value (Drake is just really confident?), there has to be more to it.

Drake has long been lauded (and mocked) for his sensitive lyrics, the type of "in your feels" observations that have painted the rapper as a gentle, lovesick puppy. Some have gone so far as to say his open embrace of emotion is redefining masculinity amid hip-hop's hyper-macho landscape.

As funny as Drake's "Way 2 Sexy" video is, there's something unsettling about a man in his mid-30s using his "nice guy" image — which he never hesitates to milk — as a way to prop up his ego and sexual appeal.

In fact, I dare say Drake's reputation as rap's sweetheart is one of the reasons listeners have written off some of the weirder things about CLB, and the rapper in general (like that fact that he texts Millie Bobby Brown advice about boys).

Other dubious things about the album: Drake's vague reference to "toxic masculinity" in his description of the album, the off-color shout out to his son, Adonis ("I had to fuck a lot of girls to get a kid like this," he muses on "You Only Live Twice"), and his assertion that he can "turn" queer women straight on "Girls Like Girls."

Your Highsnobiety privacy settings have blocked this Twitter post.

In an old issue of The New Yorker, Sasha Frere-Jones compared Drake's appeal to that of reality television. Indeed, we have a gross fascination with people who lack the self-awareness to recognize their own foibles, blindness that ultimately leads to their own downfall — it's an ironic, tragic flaw nicely exemplified by Drake's braggadocios lyric off 2011's "Lord Knows": "Showing emotions don’t ever mean I’m a pussy."

Despite Certified Lover Boy's apparent flaws, Drake's theatrics — his antics with Kanye, the meme-ability of "Way 2 Sexy" — ensure the album's inevitable commercial success.

Just as I can't tear my eyes away from the messiness of The Real Housewives of New York City, I can't shake Drake's perfectly catchy, entirely ridiculous refrain: "I'm too sexy for my shirt / Too sexy for my shirt / So sexy it hurts."

Just like reality TV, it's so bad it's good.

We Recommend
  • Image on Highsnobiety
    For All The Dogs: Drake's Net Worth Has His Peers in Their Feelings
    • Culture
  • 25 best drake songs VIEWS if youre reading this its too late more life
    For All the Dogs: The 31 Best Drake Songs On Any Given Day
    • Culture
  • Image on Highsnobiety
    The Best Album Covers Of All Time Every Highsnobiety Reader Should Know
    • Culture
  • Travis Scott performs at Astroworld Festival
    Yeah... Travis Scott's Discography is Pretty Damn Impressive
    • Culture
  • Image on Highsnobiety
    Twitter Thinks Drake Is Ruining UK Music
    • Culture
  • Image on Highsnobiety
What To Read Next
  • Crocs x Museum of Peace & Quiet FW23.
    Crocs Don't Get Any Better Than This (Seriously)
    • Sneakers
  • pharrell lous vuitton show pre fall 2024
    Pharrell Is Louis Vuitton’s Willy Wonka
    • Style
  • kaws sky high farm nike air force 1
    Sky High Farm & KAWS' Air Force 1s Keep Things Simple
    • Sneakers
  • Nike is updating its iconic Tech Fleece for 2023.
    Nike's Revamped the Uniform of the Roadman (& Haaland)
    • Style
  • nocta nike fleece 8000 peaks collection
    NOCTA x Nike's New Fleece Is Actually Season-Appropriate
    • Style
  • anthony edwards adidas ae 1 sneaker
    Anthony Edwards' adidas Basketball Shoe Is Coming in Hot, Believe That
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.