In a surprise move, Justin Timberlake debuted his Nike Air Jordan 3 JTH (Justin Timberlake/Tinker Hatfield) for the Super Bowl LII halftime show, which then surprise-dropped at the end of his performance on the Nike SNKRS app. Predictably, the colorway, which is an updated version of the Tinker Hatfield-edition Air Jordan 3s announced last month, sold out very quickly, and some people were left very salty.
In celebration of his new album, Timberlake teamed up with Nike designer Tinker Hatfield on several editions of the updated Air Jordan 3. According to Nike, "this colorway is the first of multiple editions to take inspiration from Timberlake’s recently released Man of the Woods album."
This particular colorway featured an all-white leather upper with the silhouette’s signature grey cement pattern on the mudguard and heel, as well as a reflective Swoosh.
Naturally, the limited nature and the unannounced drop created a lot of talk around the shoe, which sold out almost immediately. Users were quick to vent online on forums like Reddit or Twitter.
According to Reddit user DotPCB, there were only 520 pairs available on the app to celebrate the fifty-second Super Bowl, and they’re already listed on sites like StockX for a whopping $2,000, with a pair in US size 9.5 selling for $1,900.
Social media was awash with reactions, most of them positive and wishing they had copped the sneakers, although there were a few that weren’t impressed with the Jordan Brand x JT collaboration or the way the shoes were styled with a custom camouflage Stella McCartney suit. Other accounts alluded to the fact that Timberlake might even be unknown to younger generations. Some were even offended that Timberlake was kneeling in a pair of box fresh kicks, and creasing the toe.
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