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The New York Times has published a new profile on the Kardashian-Jenners – Kris, Kourtney, Kim, Khloé, Kendall and Kylie – titled “Keeping Up With the Kardashian Cash Flow,” which poses the question, are they “America’s savviest C.E.O.s?”

Run by “momager” Kris Kardashian, the family business finds itself consistently under the media microscope, whether due to reports of family drama, or coverage of their ever-growing entrepreneurial efforts. The profile is quick to make a connection between their business and aforementioned drama, pointing out that in a roundabout way, turbulence in the family (most recently allegations that Khloé’s boyfriend Tristan Thompson was cheating with Kylie’s longtime friend Jordyn Woods) consistently places them in the celebrity news cycle, which piques interest in their eponymously named TV show, thereby publicising the Kardashian’s roster of sponsorships and brands. It’s some affirmation of the truism “no press is bad press.”

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Featuring quotes from a handful of family members, the article touches on the Forbes article that named Kylie the youngest “self-made billionaire ever.” Interestingly, Kylie notes “I can’t say I’ve done it by myself,” before adding on “If they’re just talking finances, technically, yes, I don’t have any inherited money. But I have had a lot of help and a huge platform.”

Kardashian-Jenner apologists love to point out that the family does maintain a strong work ethic, as does the family’s matriarch Kris, who chalked up four meetings before 10:30AM when she was quoted as saying, “I could’ve created anything, but if they don’t show up, or you’ve got a couple weak links, it could’ve been a disaster.”

Behind the scenes of the family business, Kim notes in the article that she turns down more offers than she accepts. It was previously reported that when a certain fast fashion line offered Kim $1 million for a just one Instagram post, her husband Kanye West advised against it, saying, “These companies knock off my stuff.”

Head over to The New York Times to read the profile piece in full.

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