In the nearly 20 months since the release of Kim Kardashian's smartphone and tablet game, Kim Kardashian: Hollywood, the app-based KK life simulator has clocked 42 million downloads, 3.3 million sessions and around $100 million in revenue, according to its developer, Glu Mobile. Wait, BRB, need to pick the little bits of brain out of our keyboards.

In case you're not one of those 42 million downloaders that have helped the game pick up a 4.5/5 rating on iTunes, it basically involves creating your own personal avatar, then spending virtual currency on things like private jets and Balmain pieces, hanging out with Anna Wintour, and accumulating fame until you become a celebrity demigod – just like a real life Kardashian.

The game has earned her millions of dollars, and shows an incredible amount of nous and adaptability: with users switching screens from TV to mobile, Kim has shown she that she understands this shift in media consumption and isn't going to risk losing her empire by stubbornly sticking to the format that made her famous, avoiding the digital pit fall that has decimated the newspaper industry, for example.

Now, it's up to us to come to terms with the fact that the Kardashians are as permanent of a fixture in our lives as death and taxes.

Kim also has an emoji app with the incredibly appropriate name of "Kimoji," which lets you pepper your conversations with Kardashian-inspired emoticons. Because sometimes words just aren't enough.

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