Miu Miu

The stars of Euphoria have made it big in fashion.

Hunter Schafer closed Prada's Fall/Winter 2022 show, Jacob Elordi is the face of BOSS and he just attended the Met Gala with Burberry, Alexa Demie sat front row at Balenciaga, and of course, Zendaya continues to conquer.

Now, Sydney Sweeney has become the face of a major brand: Miu Miu.

Starring in the label's latest campaign showcasing the new Miu Wander bag, the Euphoria actress is fresh-faced, embodying the heart and sole of Miu Miu.

"The spirit of rebellion embodied by Sydney’s characters mirrors the ethos of Miu Miu, a twisted luxury energized by youthful rule-breaking - the hallmark of the Miu Miu girl, here embodied anew," Miu Miu explains.

Sydney's characters in both Euphoria, as well as The White Lotus, are both the perfect examples of rule-breakers, and despite her mischievous and perhaps misunderstood characters, Sydney's own character is energetic and wide-eyed.

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As for the Miu Wander bag, we already know it is about to become this summer's it-bag.

Crafted from Matelassé leather, the bag has a pillow-like surface with visible texture, and arrives in a handful of colors. Of course, it is also finished off with Miu Miu's recognizable logo at the front.

In the campaign, we also catch a glimpse of Sydney Sweeney wearing the iconic viral skirt from the label's SS22 collection that has basically become the only item worth mentioning this summer, as well as a pair of gold earrings, Miu Miu ballet flats, and a glamorous dress.

It goes without saying that the Euphoria effect has swept the fashion industry, and with Sydney Sweeney as the face of its latest campaign, Miu Miu knows exactly what it is doing.

I'd love to picture Miuccia Prada herself sitting watching the show, waiting for each episode to release every week, fangirling over the show's cast – much like myself.

The Miu Wander bag is currently available to purchase online at Miu Miu, where it retails at $1,690 USD.

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