With so many kicks on the market, finding the best of the best calls for a little bit more than just strolling into the shoe store with some spare change. To help you isolate the best of the bunch, our Sneaker of the Week is a chance for us to highlight some shoes that you need to add to your rotation. Thanks to some help from Finish Line, we’re calling out the best sneakers on shelves today.

Updating a classic is never an easy task. It may be an embedded simplicity or just straight-up timeless design, but regardless, it’s hard to rework something when it’s already so perfect to begin with. While Nike's Air Max 1 was undoubtedly a classic, Finish Line showed us that the Air Max 1 Ultra Flyknit is truly the heir to the Air Max throne.

Naturally, Nike likes to challenge the norms, so it’s no surprise that they’d flip the script on the first chapter of the Air Max series. First looks don’t often tell the whole story, and when it comes to this reinvented sneaker, you can bet dismissing this shoe as just another Air Max 1 would being doing this shoe (and yourself) a disservice.

Swapping synthetic leather for the Nike’s Flyknit technology on the upper, Air Max 1 Ultra Flyknit is enhanced with low-key details that propel this sneaker light years ahead of the original, including its “no-sew” seamless overlay and forefoot flex grooves designed to ease movement. Oh, and don’t worry: this may be the new generation of Air Max, but you can rest assured that the iconic “Air Bag” in the heel isn’t going anywhere.

  • Photography:Thomas Welch / Highsnobiety.com

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