Nike is curating two-plus weeks filled with exclusive products and experiences alongside signature athletes and leading designers, taking place from August 23 through September 16 in New York City. As the company points out, "New York Made is Nike’s ode to the unapologetic attitude of the city that radiates from the courts to the culture."
Events range from pop-ups with tennis great Roger Federer, to a special foray with designer Riccardo Tisci, a KITH x Scottie Pippen experience, a showcase for Virgil Abloh's much-anticipated "The Ten," and much more.
Below we've provided details for each experience, as you can then follow on over to Nike for more.
RF19 Pop-Up at KITH Soho 8/23 - 8/27 644 Broadway New York, NY 10012
"Nike pays homage to the greatest tennis player of all time with RF19 at KITH Soho, a pop-up space dedicated to the legacy of Roger Federer as he chases his 20th major title in New York City. RF19 sees the release of Federer’s latest NikeCourt New York City Collection and a new iteration of the highly anticipated NikeCourt Zoom Vapor RF x Air Jordan 3 in “Fire Red.” Kith’s Soho flagship transforms into an immersive experience that features Federer’s favorite Nike sneakers on display, exclusive Kith Treats flavors, and customizable t-shirt designs."
Nike Soho Maria Sharapova by Riccardo Tisci 9/26 529 Broadway New York, NY 10012
"Maria Sharapova takes tennis’ biggest stage in true New York style with an on and off-court look designed by fashion luminary, Riccardo Tisci. The collection features a luxuriously sporty take on the “Little Black Dress” and a collaborative bomber jacket. NikeCourt presents Maria Sharapova by Riccardo Tisci."
Nike Off-Campus Ten Icons x Virgil Abloh Various dates and locations, follow here for more.
KITH Sport With Scottie Pippen 9/7
"KITH shakes up New York City sneaker culture with its addition to the legacy of Scottie Pippen. The grand reveal of the first drop in this collaborative sneaker and apparel collection will take place during the KITH Sport fashion show. Stay tuned to @NikeNYC on Twitter for more information."
Nike By You Jersey Suite 9/9 529 Broadway New York, NY 10012
"Nike Soho opens its 6th floor introducing the Jersey Suite, a unique experience that looks to trace the lineage of stories and style in sport through personalization. With exclusive artwork options from Eric Elms, The Jersey Suite kicks off with NFL jersey customization. The Nike By You Jersey Suite will open on 9.9 by appointment only. Stay tuned to @NikeNYC on Twitter for more information on how to book your spot."
Chinatown Jordan X PSNY 9/10
"New York City’s inimitable tastemakers from Public School team up with Jordan Brand once again with their most extensive and dimensional collection to date, with new iterations of classic Jordan silhouettes. Stay tuned to @NikeNYC on Twitter for more information."
Nike By You Studio 9/16 by invitation only 45 Grand St. New York, NY 10013
"Introducing Nike By You, the very best of Nike’s customization and co-creation experiences. The Nike Maker Experience will give individuals the chance to design and take home their own one-of-a-kind Nike shoes in just under an hour. Nike By You is the fast, fun and interactive experience that allows consumers to collaborate with Nike like their favorite athletes and designers."
In related news, Nike has opened registration for Virgil Abloh's "The Ten" sneakers.