Nike’s recent “Unlimited You” ad for the Summer Olympics was a bold new direction for the sportswear giant. The Oscar Isaac-narrated TV spot featured an army of cameo appearances from athletes that resulted in the iconic “Just Do It” logo literally being smashed to pieces. Its newest ad, “Unlimited Courage,” follows the same bold new direction, but on a far more groundbreaking scale.

The ad follows Chris Mosier, the first transgender member of Team USA at the Olympics in history. It shows him training around New York, engaging in a dialogue with the narrator about the importance of not giving up. It is a bold move on Nike’s part to feature Mosier, as transgender rights remain a hot-button issue in U.S. politics. The recent law regarding transgender bathroom use in North Carolina for instance, prevented Mosier from even using his preferred toilet during the recent Olympics qualifying competition held in the state. As the ad hits home, it truly takes unlimited courage for him to reach the place he’s earned today.

Need to get pumped up for the Olympics? Here's a list of five films about Summer Olympic sports to get you in the mood.

What To Read Next

  • Image on Highsnobiety

    Zooming in on Louis Vuitton's First Runway Show Without Virgil

    Style
  • Image on Highsnobiety

    Debunking Fragrance in Skincare Myths With Dr. Z

  • Image on Highsnobiety

    Unpacking The Ordinary's “Skinification of Hair”

  • Image on Highsnobiety

    Therabody's TheraFace Is a Mini Massage Gun for Better Skin

    Culture
  • Image on Highsnobiety

    Bored Ape NFTs Have Entered the Beauty Chat

  • Image on Highsnobiety

    Bobbi Brown & Jones Road Made an Expletive-Inducing Foundation

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.