Female Muslim athletes around the world can finally look forward to representation in professional sportswear after Nike announced it will launch the Nike Pro Hijab.
The product was first teased in the Swoosh's viral video campaign, titled "What Will They Say About You?," and is set to be released in Spring 2018.
“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” a statement from Nike read.
The Pro Hijab will be made from a lightweight mesh fabric that features tiny, strategically-placed holes for optimal breathability.
Though Nike has long been committed to diversity and inclusivity (it launched a plus-size range just last week), this is the first time it has released an item specifically for Muslim female athletes.
“The Nike Pro Hijab was designed as a direct result of our athletes telling us they needed this product to perform better," Global Nike Spokeswoman Megan Saalfeld told Al Arabiya English. "We hope that it will help athletes around the world do just that.”
In other news, find out how Nike ranked in Forbes' annual most reputable companies list.