After acquiring the brand in the early 2000s, Nike is selling Hurley to Bluestar Alliance LLC. While terms of the deal have yet to be announced, the transaction is expected to be complete in December.

"We appreciate how Bob and the Hurley team have built Hurley into the world's most innovative surf brand," said Michael Spillane, President of Categories and Product, NIKE, Inc. "As we drive increasingly more targeted investment and focused growth through Nike's Consumer Direct Offense, this change in ownership will allow sharper focus and intentional investment in Hurley's growth potential."

Nike purchased Hurley in 2002, as it went on to bolster the company's surf, skateboard, and snowboard credibility. Hurley was founded in 1998 by Bob Hurley, who stepped down as chief executive in 2015.

Bluestar is expected to introduce Hurley to new foreign markets and continue to groom it into a 360-degree lifestyle brand.

News of the Hurley sale comes as Mark Parker recently announced that he is stepping down as Nike‘s president and CEO.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.