Sneakers
From the ground up

Behind the Logo is an original recurring series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in the industry. This episode delves into the iconic Nike Swoosh and how it became the instantly recognizable logo it is today.

Often referred to as the Nike tick, Nike check, and other nicknames, the Swoosh was created by student and freelance designer Carolyn Davidson, who was paid a mere $35 at the time. Today, Nike is the world’s leading manufacturer of sports equipment, footwear, and apparel, sponsoring many of the world’s top athletes, such as LeBron James and Cristiano Ronaldo. Discover the history of the Nike Swoosh in the video above.

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Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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