Nike continues its collaborative partnership with Virgil Abloh, this week announcing a new initiative in the form of the NikeLab Chicago Re-Creation Center c/o Virgil Abloh. The Re-Creation Center looks to harness the energy of Chicago to make the city better through sport, as attendees take part in workshops and giveback programs, all while being offered exclusive products.
At the core of the Re-Creation Center is a Mentorship Program with 10 Chicago-area creatives. For eight weeks, visitors will learn under the tutelage of Virgil and others with expertise in graphic design, photography, fabric design, brand identity, architecture, and more. The program will begin with a panel discussion led by Abloh, detailing Chicago's cultural impact on the world.
Those who visit the NikeLab Chicago Re-Creation Center will also have access to Nike’s Reuse-a-Shoe initiative where the company turns used sneakers into Nike Grind, which finds use in everything from apparel to basketball courts. Nike Grind from the Re-Creation Center will go towards a Virgil Abloh-designed basketball court for the community in Chicago leading up to NBA All-Star 2020.
The NikeLab Chicago Re-Creation Center c/o Virgil Abloh is open from May 31 to July 28 at 673 N. Michigan Avenue, Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m. NikePlus members will also have the opportunity to unlock exclusive experiences and products.
NikeLab Chicago Re-Creation Center c/o Virgil Abloh 673 N Michigan Ave Chicago, IL 60611